Mercer Delta: There’s nothing new in being a global
brand with local know-how. (See HSBC television
commercials, for example).
For banks and for consulting groups, this is simply the
most important message there is. For Mercer Delta,
the concept is so vital it has been elevated to the
level of the brand identity.

I created a powerful local theme expressed in every
aspect of the firm’s activity (including interiors), while
maintaining a certain transparency, which allowed the
global brand to shine through.

Using my head, that’s what I’m good at.
© Alexandra Lapot   Web Build: Pacific Web